‘The European Agricultural Fund for Rural Development:
Europe investing in rural areas’.
The operation "Deepening consumers' knowledge and awareness, increasing the recognition and improving the image of organic milk and the organic quality system" aimed at deepening consumers' knowledge and awareness, increasing the recognition and improving the image of organic milk and the organic quality system is co-financed from the European Union funds under the sub-measure "Support for information and promotion activities carried out by producer groups in the internal market" of the Rural Development Programme for 2014-2020.
Description of the operation:
The information and promotion measures are aimed at consumers in order to familiarise them with organic milk and draw their attention to the unique characteristics of the product, in particular its exceptional taste, nutritional value and region of origin. The activities are aimed at increasing the knowledge of organic milk production and thus increasing the sales of the product. Organic milk is produced in accordance with the requirements of the organic production system.