The measure “Enhancing consumer knowledge and awareness, increasing the awareness and improvement of the image of the organic milk and ecological quality system” is co-financed by the European Union under the sub-measure “Support for information and promotion activities implemented by producer groups on the internal market” of the Rural Development Programme 2014-2020.
Process description
Information and promotional activities are addressed to consumers to give them an insight into organic milk and draw their attention to unique product features, especially outstanding flavour, nutritional value and the region of origin. These measures are meant to boost knowledge of organic milk production, and hence, increase product sales. Organic milk is produced in line with the requirements of the organic production system.