{"id":962,"date":"2019-10-18T13:55:00","date_gmt":"2019-10-18T11:55:00","guid":{"rendered":"https:\/\/piatnica.com.pl\/?p=962"},"modified":"2020-11-20T13:51:43","modified_gmt":"2020-11-20T12:51:43","slug":"piatus-rade-da-startuje-nowa-kampania-od-osm-piatnica","status":"publish","type":"post","link":"https:\/\/piatnica.com.pl\/en\/piatus-rade-da-startuje-nowa-kampania-od-osm-piatnica\/","title":{"rendered":"\u201ePi\u0105tu\u015b rad\u0119 da\u201d \u2013 startuje nowa kampania od OSM Pi\u0105tnica"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>OSM Pi\u0105tnica wystartowa\u0142a z najnowsz\u0105 kampani\u0105 dedykowan\u0105 jogurtom Pi\u0105tu\u015b pod has\u0142em \u201ePi\u0105tu\u015b rad\u0119 da\u201d, kt\u00f3rej towarzyszy nowy bohater \u0141o\u015b. Pi\u0105tu\u015b to nie tylko pyszny i zdrowy jogurt, ale tak\u017ce imi\u0119 \u0141osia, z kt\u00f3rym warto pr\u00f3bowa\u0107 wci\u0105\u017c nowych rzeczy, \u017ceby znale\u017a\u0107 t\u0119, kt\u00f3ra daje rado\u015b\u0107. Celem kampanii jest kszta\u0142towanie pewno\u015bci siebie u najm\u0142odszych, a dzia\u0142ania w jej zakresie obejmuj\u0105 spoty reklamowe, kampani\u0119 w digitalu oraz w social mediach.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Najnowsza kampania komunikacyjna Pi\u0105tnicy skupia si\u0119 na podkre\u015bleniu tego, jak wa\u017cne jest odkrywanie \u015bwiata i podejmowanie wyzwa\u0144 przez najm\u0142odszych. Historia spotu osadzona jest w naturalnym \u015brodowisku. Pi\u0105tu\u015b przemierza las i nurkuje w toni jeziora pr\u00f3buj\u0105c nowych aktywno\u015bci. Wiemy, \u017ce \u0142osie nie s\u0105 mo\u017ce szybkie i zgrabne, ale za to \u015bwietnie p\u0142ywaj\u0105. W kampanii Pi\u0105tnica uczy, \u017ce nie musimy by\u0107 we wszystkim najlepsi, poniewa\u017c pewne rzeczy nam nie wychodz\u0105, za to inne udaj\u0105 si\u0119 koncertowo! Dziarski \u0141o\u015b zach\u0119ca najm\u0142odszych do odkrywania swoich mocnych stron &#8211; \u201ePr\u00f3buj, pr\u00f3buj co dnia. Znajd\u017a co Twoje raz dwa!\u201d. Skoro \u201ePi\u0105tu\u015b rad\u0119 da\u201d, to ka\u017cde dziecko r\u00f3wnie\u017c mo\u017ce znale\u017a\u0107 aktywno\u015b\u0107 wywo\u0142uj\u0105c\u0105 u\u015bmiech na twarzy.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/wVUeS6bu7Fk\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>OSM Pi\u0105tnica wystartowa\u0142a z najnowsz\u0105 kampani\u0105 dedykowan\u0105 jogurtom Pi\u0105tu\u015b pod has\u0142em \u201ePi\u0105tu\u015b rad\u0119 da\u201d, kt\u00f3rej towarzyszy nowy bohater \u0141o\u015b.<\/p>\n","protected":false},"author":7,"featured_media":2110,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wydarzenia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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