{"id":955,"date":"2019-10-04T13:52:00","date_gmt":"2019-10-04T11:52:00","guid":{"rendered":"https:\/\/piatnica.com.pl\/?p=955"},"modified":"2020-11-13T13:53:35","modified_gmt":"2020-11-13T12:53:35","slug":"kampania-z-piatnicy-no-bo-skad-nominowana-w-konkursie-effie-awards","status":"publish","type":"post","link":"https:\/\/piatnica.com.pl\/en\/kampania-z-piatnicy-no-bo-skad-nominowana-w-konkursie-effie-awards\/","title":{"rendered":"Kampania \u201eZ Pi\u0105tnicy, no bo sk\u0105d\u201d nominowana w konkursie Effie Awards"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Kampania OSM Pi\u0105tnica \u201eZ Pi\u0105tnicy, no bo sk\u0105d\u201d zosta\u0142a nominowana w kategorii \u017cywno\u015b\u0107 w tegorocznej edycji konkursu Effie. S\u0105 w niej zaprezentowane warto\u015bci wpisane w to\u017csamo\u015b\u0107 marki oraz podkre\u015blone jest lokalne pochodzenie i tradycyjne receptury.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eZ Pi\u0105tnicy, no bo sk\u0105d\u201d to wyj\u0105tkowa kampania, w kt\u00f3rej g\u0142\u00f3wn\u0105 postaci\u0105 jest Babcia Eugenia prezentuj\u0105ca wyroby Pi\u0105tnicy. Nawi\u0105zuj\u0105c do naturalnego pochodzenia produkt\u00f3w z Pi\u0105tnicy, podkre\u015blona jest ich lokalno\u015b\u0107, jako\u015b\u0107 oraz proste pozytywne warto\u015bci, takie jak wsp\u00f3lny posi\u0142ek, rozmowy oraz jedzenie. W kampanii zaprezentowane jest miejsce pochodzenia produkt\u00f3w, czyli malownicze i ekologiczne Podlasie, z kt\u00f3rym nierozerwalnie kojarz\u0105 si\u0119 wyroby mleczarskie marki.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Ju\u017c sama nominacja to dla nas ogromne wyr\u00f3\u017cnienie, bo jury konkursu to bardzo wymagaj\u0105ce grono, w kt\u00f3rym zasiadaj\u0105 eksperci od komunikacji marketingowej, tw\u00f3rcy reklam czy przedstawiciele instytut\u00f3w badawczych. Cieszymy si\u0119, \u017ce nasza kampania zosta\u0142a nominowana w tak wa\u017cnej dla nas konkurencji, poniewa\u017c to pokazuje, \u017ce kierunek naszych dzia\u0142a\u0144 spotyka si\u0119 z uznaniem bran\u017cy oraz co najwa\u017cniejsze, samych konsument\u00f3w<\/em>&nbsp;\u2013 podkre\u015bla Sylwia Kocon,&nbsp;dyrektor marketingu OSM Pi\u0105tnica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Effie Awards to konkurs nagradzaj\u0105cy najbardziej efektywn\u0105 komunikacj\u0119 marketingow\u0105. Efektywno\u015b\u0107 jest mierzona poprzez por\u00f3wnanie cel\u00f3w biznesowych postawionych przed kampani\u0105 z wynikami uzyskanymi po jej realizacji. Nades\u0142ane zg\u0142oszenia s\u0105 oceniane pod k\u0105tem: wyzwania strategicznego i przyj\u0119tych cel\u00f3w, idei komunikacyjnej, rozwini\u0119cia idei w dzia\u0142aniach reklamowych i efekt\u00f3w komunikacji.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kampania OSM Pi\u0105tnica \u201eZ Pi\u0105tnicy, no bo sk\u0105d\u201d zosta\u0142a nominowana w kategorii \u017cywno\u015b\u0107 w tegorocznej edycji konkursu Effie.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-955","post","type-post","status-publish","format-standard","hentry","category-wydarzenia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kampania \u201eZ Pi\u0105tnicy, no bo sk\u0105d\u201d nominowana w konkursie Effie Awards - Pi\u0105tnica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/piatnica.com.pl\/en\/kampania-z-piatnicy-no-bo-skad-nominowana-w-konkursie-effie-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kampania \u201eZ Pi\u0105tnicy, no bo sk\u0105d\u201d nominowana w konkursie Effie Awards - 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