{"id":949,"date":"2019-08-26T13:48:00","date_gmt":"2019-08-26T11:48:00","guid":{"rendered":"https:\/\/piatnica.com.pl\/?p=949"},"modified":"2020-11-13T13:51:43","modified_gmt":"2020-11-13T12:51:43","slug":"sniadanie-to-podstawa-czyli-nowa-kampania-piatnicy","status":"publish","type":"post","link":"https:\/\/piatnica.com.pl\/en\/sniadanie-to-podstawa-czyli-nowa-kampania-piatnicy\/","title":{"rendered":"\u015aniadanie to podstawa \u2013 czyli nowa kampania Pi\u0105tnicy"},"content":{"rendered":"\n

Rozpocz\u0119\u0142a si\u0119 najnowsza kampania OSM Pi\u0105tnica pod has\u0142em \u201e\u015aniadanie to podstawa\u201d, opowiadaj\u0105ca nowe historie w obr\u0119bie platformy komunikacyjnej \u201eZ Pi\u0105tnicy, no bo sk\u0105d\u201d. Tym razem marka podkre\u015bla jak wa\u017cn\u0105 rol\u0119 pe\u0142ni spo\u017cywanie pe\u0142nowarto\u015bciowego \u015bniadania ka\u017cdego dnia oraz przekonuje, \u017ce warto wybiera\u0107 naturalne i sprawdzone produkty. Dzia\u0142ania obejmuj\u0105 spoty reklamowe, kampani\u0119 w digitalu oraz w social mediach.<\/strong><\/p>\n\n\n\n

Najnowsza kampania promocyjna Pi\u0105tnicy skupia si\u0119 na podkre\u015bleniu roli pe\u0142nowarto\u015bciowego posi\u0142ku z wykorzystaniem tradycyjnych produkt\u00f3w nabia\u0142owych. Sceneri\u0105 trzech spot\u00f3w reklamowych jest polska wie\u015b, a bohaterk\u0105 – znana ju\u017c z wcze\u015bniejszych kampanii Pi\u0105tnicy sympatyczna babcia, autentyczna mieszkanka Podlasia. Spo\u017cywanie \u015bniadania jest przedstawione zar\u00f3wno w kontek\u015bcie najwa\u017cniejszego posi\u0142ku dnia, jak i umacniania wi\u0119zi z bliskimi. Wsp\u00f3lne posi\u0142ki przy stole od zawsze uwa\u017cane s\u0105 za symbol dobrych rodzinnych relacji. W kampanii Pi\u0105tnica przywo\u0142uje pe\u0142ne humoru i prawd \u017cyciowych powiedzonka odnosz\u0105ce si\u0119 do tego posi\u0142ku. \u201eBez \u015bniadania to nie robota\u201d, \u201eKiedy trzeba wsta\u0107, to \u015bniadanie najlepiej wyci\u0105ga z \u0142\u00f3\u017cka\u201d, czy \u201eNie masz si\u0142y? Pewnie \u015bniadania nie jad\u0142e\u015b\u201d – te popularne zdania, zaczerpni\u0119te z tradycyjnej, ludowej m\u0105dro\u015bci potwierdzaj\u0105 tylko, jak wa\u017cn\u0105 rol\u0119 pe\u0142ni pierwszy posi\u0142ek w codziennym \u017cyciu polskich rodzin.<\/p>\n\n\n\n

Kampania obejmuje trzy spoty, w kt\u00f3rych mo\u017cna ponownie zobaczy\u0107 babci\u0119 Eugeni\u0119 i dziadka Stasia z wnukami w otoczeniu malowniczych widok\u00f3w podlaskiej wsi. Unosz\u0105cy si\u0119 w powietrzu zapach \u015bwie\u017co przygotowanego jedzenia, rodzinna i pe\u0142na humoru atmosfera dope\u0142niaj\u0105 obrazu sielskiego klimatu. Marka w kampanii komunikuje, \u017ce \u015bniadanie to podstawa i najwa\u017cniejszy posi\u0142ek, daj\u0105cy si\u0142\u0119 na ca\u0142y dzie\u0144. Najlepsze jest takie, kt\u00f3re bazuje na wysokiej jako\u015bci, naturalnych i sprawdzonych produktach z Pi\u0105tnicy jak \u015bwie\u017ce mleko, wiejski twar\u00f3g czy \u015bmietankowe serki do smarowania.<\/p>\n\n\n\n

Dzia\u0142ania promocyjne s\u0105 prowadzone w TV i VOD oraz w formie szeroko zasi\u0119gowej kampani internetowej, kt\u00f3ra obejmuje m.in. aktywno\u015bci w obszarze digital i social mediach. Za koncept i realizacj\u0119 kampanii oraz social media odpowiada agencja Plej ze strategicznym wsparciem Melting Pot, a za zakup medi\u00f3w Five Media. Spoty przygotowa\u0142o OTO Film. Kampania, kt\u00f3ra zacz\u0119\u0142a si\u0119 24 sierpnia potrwa do 29 wrze\u015bnia.<\/p>\n\n\n\n

https:\/\/youtube.com\/watch?v=YnpKnLlZ6LY<\/a><\/p>\n\n\n\n

https:\/\/youtube.com\/watch?v=d1CyMyYLqKc<\/a><\/p>\n\n\n\n

https:\/\/youtube.com\/watch?v=ebvRvUe-HwQ<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Rozpocz\u0119\u0142a si\u0119 najnowsza kampania OSM Pi\u0105tnica pod has\u0142em \u201e\u015aniadanie to podstawa\u201d, opowiadaj\u0105ca nowe historie w obr\u0119bie platformy komunikacyjnej \u201eZ Pi\u0105tnicy, no bo sk\u0105d\u201d.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-949","post","type-post","status-publish","format-standard","hentry","category-wydarzenia"],"yoast_head":"\n\u015aniadanie to podstawa \u2013 czyli nowa kampania Pi\u0105tnicy - Pi\u0105tnica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/piatnica.com.pl\/en\/sniadanie-to-podstawa-czyli-nowa-kampania-piatnicy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u015aniadanie to podstawa \u2013 czyli nowa kampania Pi\u0105tnicy - 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