{"id":4209,"date":"2023-04-14T14:57:49","date_gmt":"2023-04-14T12:57:49","guid":{"rendered":"https:\/\/piatnica.com.pl\/?p=4209"},"modified":"2023-04-14T14:58:56","modified_gmt":"2023-04-14T12:58:56","slug":"osm-piatnica-z-kampania-promujaca-swieze-mleko","status":"publish","type":"post","link":"https:\/\/piatnica.com.pl\/en\/osm-piatnica-z-kampania-promujaca-swieze-mleko\/","title":{"rendered":"OSM Pi\u0105tnica z kampani\u0105 promuj\u0105c\u0105 \u015bwie\u017ce mleko"},"content":{"rendered":"<p><strong>\u201eTo mleko, to nie jest jakie\u015b mleko\u201d \u2013 to has\u0142o towarzysz\u0105ce nowej kampanii \u00a0OSM Pi\u0105tnica promuj\u0105cej mleko z Pi\u0105tnicy w charakterystycznej butelce z r\u0105czk\u0105. Kampania startuje 15 kwietnia 2023 r., a jej celem jest podkre\u015blenie wyj\u0105tkowych walor\u00f3w mleka z Pi\u0105tnicy \u2013 \u015bwie\u017co\u015bci i\u00a0tradycyjnego smaku. Jak mleko, to z\u00a0Pi\u0105tnicy, no bo sk\u0105d!<\/strong><\/p>\n<p>Pi\u0105tnica, najsilniejsza marka nabia\u0142owa w Polsce*, w ramach promocji swoich produkt\u00f3w prowadzi d\u0142ugofalow\u0105 strategi\u0119 komunikacyjn\u0105 pod has\u0142em: \u201eZ Pi\u0105tnicy, no bo sk\u0105d\u201d. Nawi\u0105zuje ona do tego, co w spos\u00f3b szczeg\u00f3lny wyr\u00f3\u017cnia mark\u0119 i jej produkty: naturalno\u015b\u0107, autentyczno\u015b\u0107, tradycyjne receptury i lokalne pochodzenie sk\u0142adnik\u00f3w.<\/p>\n<p><strong>Najlepsze, bo z Pi\u0105tnicy!<\/strong><\/p>\n<p>OSM Pi\u0105tnica, poprzez wprowadzenie najwy\u017cszej jako\u015bci mleka \u015bwie\u017cego w niskiej pasteryzacji, mocno wp\u0142yn\u0119\u0142a na rozw\u00f3j kategorii, osi\u0105gaj\u0105c w niej siln\u0105 pozycj\u0119.<\/p>\n<p>Najwy\u017csza jako\u015b\u0107 produktu uzyskiwana jest dzi\u0119ki czysto\u015bci surowca oraz technologii produkcji. Mleko Pi\u0105tnicy pochodzi od lokalnych dostawc\u00f3w posiadaj\u0105cych swoje gospodarstwa na czystych ekologicznie terenach zwanych \u201eZielonymi P\u0142ucami Polski&#8221;. Dzi\u0119ki nowoczesnym procesom technologicznym mleko zachowuje sw\u00f3j naturalny smak, zapach i nie traci cennych dla organizmu sk\u0142adnik\u00f3w od\u017cywczych, a przy tym jest bezpieczne i\u00a0nie wymaga gotowania przed spo\u017cyciem.<\/p>\n<p>W trosce o najwy\u017csz\u0105 jako\u015b\u0107 mleka, OSM Pi\u0105tnica jako pierwsza sp\u00f3\u0142dzielnia w Polsce wdro\u017cy\u0142a kompleksowy program poprawy jako\u015bci surowca, a stosowane przez Pi\u0105tnic\u0119 normy znacznie przewy\u017cszaj\u0105 wymagania unijne. Dzi\u0119ki temu oraz poprzez zastosowanie nowoczesnej technologii, mleko z Pi\u0105tnicy spe\u0142nia najwy\u017csze standardy jako\u015bci i\u00a0wyr\u00f3\u017cnia si\u0119 pysznym, tradycyjnym smakiem. W ofercie dost\u0119pne s\u0105 cztery mleka w charakterystycznej butelce z r\u0105czk\u0105: 2,0%, 3,2%, bez laktozy oraz bio.<\/p>\n<p>Dodatkowo, w marcu br. OSM Pi\u0105tnica wprowadzi\u0142a do swojej oferty\u00a0nowo\u015b\u0107 \u2013 specjalistyczne Mleko do kawy w butelce z r\u0105czk\u0105 o pojemno\u015bci 0,5 l. Mleko do kawy Barista z Pi\u0105tnicy wyr\u00f3\u017cnia si\u0119 wysok\u0105 zawarto\u015bci\u0105 bia\u0142ka \u2013 3,4 g w 100 ml. Dzi\u0119ki tak du\u017cej zawarto\u015bci bia\u0142ka mleko podnosi walory smakowe ka\u017cdej kawy oraz doskonale si\u0119 pieni, zapewniaj\u0105c g\u0142adk\u0105 i kremow\u0105 tekstur\u0119 pianki \u2013 idealn\u0105 do latte art niczym z najlepszej kawiarni.<\/p>\n<p><strong>Jak mleko, to z Pi\u0105tnicy! \u2013 kampania promocyjna <\/strong><\/p>\n<p>W emitowanych w ramach kampanii spotach reklamowych podkre\u015blone s\u0105 wyj\u0105tkowe cechy pi\u0105tnickiego mleka: smak i \u015bwie\u017co\u015b\u0107. Spoty reklamowe promuj\u0105ce Mleko z Pi\u0105tnicy pojawi\u0105 si\u0119 w telewizji oraz na VOD. Dzia\u0142ania promocyjne prowadzone b\u0119d\u0105 tak\u017ce w aplikacjach gazetkowych.<\/p>\n<h6>*\u0179r\u00f3d\u0142o: trackingowe badanie w\u0142asne si\u0142y marek Kantar MDS; Ranking Si\u0142y Marki Rzeczpospolita 2018; Ranking Best Brands Poland 2022.<\/h6>\n<p>&nbsp;<\/p>\n<p>https:\/\/youtu.be\/xlj1PCBQnts<\/p>\n<p>https:\/\/youtu.be\/6XlNrT8jNQo<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201eTo mleko, to nie jest jakie\u015b mleko\u201d \u2013 to has\u0142o towarzysz\u0105ce nowej kampanii \u00a0OSM Pi\u0105tnica promuj\u0105cej mleko z Pi\u0105tnicy w charakterystycznej butelce z r\u0105czk\u0105. Kampania startuje 15 kwietnia 2023 r., a jej celem jest podkre\u015blenie wyj\u0105tkowych walor\u00f3w mleka z Pi\u0105tnicy \u2013 \u015bwie\u017co\u015bci i\u00a0tradycyjnego smaku. Jak mleko, to z\u00a0Pi\u0105tnicy, no bo sk\u0105d! Pi\u0105tnica, najsilniejsza marka nabia\u0142owa [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4210,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"class_list":["post-4209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wydarzenia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OSM Pi\u0105tnica z kampani\u0105 promuj\u0105c\u0105 \u015bwie\u017ce mleko - Pi\u0105tnica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/piatnica.com.pl\/en\/osm-piatnica-z-kampania-promujaca-swieze-mleko\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OSM Pi\u0105tnica z kampani\u0105 promuj\u0105c\u0105 \u015bwie\u017ce mleko - Pi\u0105tnica\" \/>\n<meta property=\"og:description\" content=\"\u201eTo mleko, to nie jest jakie\u015b mleko\u201d \u2013 to has\u0142o towarzysz\u0105ce nowej kampanii \u00a0OSM Pi\u0105tnica promuj\u0105cej mleko z Pi\u0105tnicy w charakterystycznej butelce z r\u0105czk\u0105. Kampania startuje 15 kwietnia 2023 r., a jej celem jest podkre\u015blenie wyj\u0105tkowych walor\u00f3w mleka z Pi\u0105tnicy \u2013 \u015bwie\u017co\u015bci i\u00a0tradycyjnego smaku. Jak mleko, to z\u00a0Pi\u0105tnicy, no bo sk\u0105d! 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Pi\u0105tnica","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/piatnica.com.pl\/en\/osm-piatnica-z-kampania-promujaca-swieze-mleko\/","og_locale":"en_US","og_type":"article","og_title":"OSM Pi\u0105tnica z kampani\u0105 promuj\u0105c\u0105 \u015bwie\u017ce mleko - Pi\u0105tnica","og_description":"\u201eTo mleko, to nie jest jakie\u015b mleko\u201d \u2013 to has\u0142o towarzysz\u0105ce nowej kampanii \u00a0OSM Pi\u0105tnica promuj\u0105cej mleko z Pi\u0105tnicy w charakterystycznej butelce z r\u0105czk\u0105. Kampania startuje 15 kwietnia 2023 r., a jej celem jest podkre\u015blenie wyj\u0105tkowych walor\u00f3w mleka z Pi\u0105tnicy \u2013 \u015bwie\u017co\u015bci i\u00a0tradycyjnego smaku. Jak mleko, to z\u00a0Pi\u0105tnicy, no bo sk\u0105d! 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